Taking a look at some of the current changes and innovations in television and digital media.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the way in which individuals are getting their news is also evolving. People are significantly turning towards online news sources, rather than viewing TV, to find out about ongoing worldly affairs. Nevertheless, at the same time, due to a continuous circulation of knowledge, people are coming to be overwhelmed by huge amounts of content. In reaction to this, news companies are re-engaging audiences by making short form content that is clearer and simpler to navigate. Nowadays it is common to see news channels that have sizeable followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for supplying people with trusted and verified news sources, in a format they can easily relate to.

In the current digital age, mobile phones have come to be one of the most common tools that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are providing unlimited feeds of short, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a sequence of personalised material and react immediately, making these videos much here more engaging and addictive than traditional television. Short form videos are also being used more often for news and academic functions, not just for entertainment. Consequently, this pattern is changing the way people are actively seeking for and expecting to receive knowledge, in a much faster, shorter and more visible format.

In the last few years, with the rise of digital content, the way in which people take in content has changed considerably. For several years, traditional tv was the primary source of family entertainment for many people. However, ever since the advancement of internet streaming services, many audiences are averting from arranged tv, especially among younger people. Instead, worldwide media content analysis shows that more people are buying memberships to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for permitting people to watch the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the marketplace.